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Information Collection & Use

Registration

In order to use this Web site, you must first complete the registration form and create a user name and passwor]. During registration you are required to give contact information (such as name and email address). We use this information to contact you about the services on our site in which you have expressed interest.

You have the option to provide demographic information (such as income level and gender) to us; we encourage you to submit this information so we can provide you a more personalized experience on our site.

ItsOurLocal.com is the sole owner of the information collected on www.ItsOurLocal.com. ItsOurLocal.com collects personally identifiable information from our users at several different points on our Web site.

Orders

If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Surveys or Contests

From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as post/zip code).

We use this information to notify contest winners and award prizes, to monitor site traffic or personalize the site (in the case of anonymous information collected in surveys), to send participants an email newsletter.

We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using our users' personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

Tell-A-Friend

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. ItsOurLocal.com stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact us at webmaster@itsourlocal.com to request that we remove this information from our database.

Uses of Information

The primary use of this information is to attract new users to www.itsourlocal.com and ultimateley to convert any free subscription to paid VIP membership.

Communications from the Site

Special Offers and Updates

We will occasionally send you information on products, services, special deals and promotions.

Out of respect for your privacy, we present the option not to receive these types of communications. Please see the "Choice and Opt-out."

Newsletters

If you wish to subscribe to our newsletter(s), we will use your name and email addressto send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the "Choice and Opt-out" section.

Service-related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Profile

We store information that we collect through cookies, log files, clear gifs, and/or third party source] to create a "profile" of your preferences. We tie your personally identifiable information, and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you.

We reserve the right to share share your profile with other third parties.

Supplementation of Information

In order to provide certain services such as SMS Messaging via our Hitlist function, private messaging and bulletin boards , we may on occasion supplement the personal information you submitted to us with information from third party sources.

Enhancement of Profile Information

We purchase marketing data from third parties and add it to our existing user database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our Profiles of individual customers, we tie this information to the personally identifiable information they have provided to us.

Information Sharing and Disclosure

Aggregate Information (non-personally identifiable)

We share aggregated demographic information about our user base with our partners and advertisers. This information does not identify individual users. [Describe the sharing practices of what your site does, but be specific in describing your relationship with these third parties. Define terms such as "partner.]

Personally identifiable information:

We Share Personally Identifiable Information Personally Identifiable Information with Third Parties

[Specifically describe any actual practices involving sharing of personally identifiable information. Describe scenarios in which the partner can use the information in any way, and/or where the partner's use of the information is limited (and explain how limited). Describe sharing with parent companies, subsidiaries or affiliated companies for reasons other than corporate record keeping purposes, where relevant. Typically these kinds of sharing arrangements occur when the third party will own or control the personal information. Below are some examples of relationships or situations involving sharing personal information with third parties.

Keep in mind that if you are sharing personally identifiable information with third parties acting other than as your agents or service providers, you must provide an opt-out prior to the sharing.]

Agents

We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Service Providers

We use other third parties [or OTHER PARTY'S NAME] to provide [describe specific services] on our site. When you sign up for [named service(s)], we will share [specify what information is being shared] as necessary for the third party to provide that service.

These third parties are prohibited from using your personally identifiable information for any other purpose. [Use this disclosure only if your contracts expressly prohibit the provider from using the data for other purposes].

Other Third Parties

[Describe third-party relationships other than agency and service provider relationships; describe what information is shared and for what purpose].

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site

Choice/Opt-out

[Explain all circumstances in which you provide users a choice about how you use or share their personally identifiable information]. We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at webmaster@itsourlocal.com [We offer an opportunity to opt-out of certain communications on our [MEMBER INFORMATION PAGES], or you may contact us at [PHONE] [EMAIL] or [POSTAL MAIL] to opt-out.]

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.

We do [do not] link this automatically-collected data to personally identifiable information. [IP addresses are tied to personally identifiable information to [describe the purpose for which you do this]

We use a third-party tracking service [called XXXX] that uses cookies [log files] to track non-personally identifiable information about visitors to our site in the aggregate [state what information is captured, e.g., usage and volume statistics] to [state purpose of the collection]

Cookies

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. [We use] [do not use] cookies on this site. [We do/do not link the information we store in cookies to any personally identifiable information you submit while on our site.]

We use [both] session ID cookies [and/or] persistent cookies. [We use session cookies to make it easier for you to navigate our site.] A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. [Provide a link to information on cookies.]

[Explain how cookies are used on your Web site.] We set a persistent cookie to store your passwords, so you don't have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited. [Describe use of cookie for shopping cart, if appropriate.]

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies. See "Third Party Advertisers."

This privacy statement covers the use of cookies by [NAME OF SITE][this site] only and does not cover the use of cookies by any advertisers. [See the "Third Party Advertisers" section.]

[Webtrendslive users may have further obligations of particular language per their license with Webtrendslive. See your license agreement.] [See the "Profile" section above.]

Clear Gifs (Web Beacons/Web Bugs)

We employ [or our third party advertising partner employs] a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We tie [do not tie] the information gathered by clear gifs to our customers' personally identifiable information.

To learn more about our advertising company's use of clear gifs, please go to [NAME OF ADVERTISER'S SITE.]

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see "Choice and Opt-out."

Third Party Advertisers

The ads appearing on this Web site are delivered to users by [THIRD PARTY AD SERVER NAME], our advertising partner. We share Web site usage information about users with a reputable third party [NAME OF THIRD PARTY] for the purpose of targeting our Internet banner advertisements on this site.

[THIRD PARTY AD SERVER NAME] uses cookies and clear GIFs on this site, which allow it to recognize a user's cookie when a user visits this site. The information that [THIRD PARTY AD SERVER NAME} collects and shares through this technology is not personally identifiable.

For more information about our third-party advertiser, or to learn more about the choices available to you regarding this anonymous information, please click here [LINK TO: AD SERVER PRIVACY POLICY/OPT OUT].

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by ItsOurLocal.com. Please be aware that we, ItsOurLocal.com, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Co-branded sites

[Discuss co-branding and/or framing relationships, including where the user may not know who is collecting the information. Describe what personally identifiable information is shared and the purpose of any sharing of this information. Remember that you must provide an opt-out prior to sharing this information, if the third party is not your agent or service provider. Where site links to co-branded sites, or sites operated by business partners, explain whether the site's privacy policy applies to personal information collected on those sites].

Bulletin Boards/Chat Rooms

[The TRUSTe program does not govern personal information submitted in bulletin boards, chat rooms, or similar services. If you provide these services on your site, TRUSTe requires that you provide a warning about the potential consequences of posting personally identifiable information there, as a service to customers and other visitors to your site. For example:] If you use a bulletin board or chat room on this site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums. [Other disclaimers, as well as reservation of rights to terminate the accounts of visitors who use these services in a manner inconsistent with your Terms of Use, may be appropriate here.]

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may [correct, update, delete or deactivate it] by making the change on our member information page [or by emailing our Customer Support at webmaster@itsourlocal.com] or by contacting us by telephone or postal mail at the contact information listed below.

Security

The security of your personal information is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). [To learn more about SSL, follow this link [INSERT LINK].]

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send email us at [webmaster@itsourlocal.com.]

Business Transitions

In the event ItsOurLocal.com goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via [email] [prominent notice on our Web site for 30 days] of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at: [phone, fax, webmaster@itsourlocal.com, postal address, Web site URL (help desk or customer support or privacy officer)]

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